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The platform is rolling out a new feature that enables them to reduce the quantity of AI-created videos appearing in their timelines. This move comes as the company disclosed that it now features over 1 thousand million AI-generated clips.

Trial and Implementation

The new functionality is undergoing trials over the next few weeks before a global release. This development comes amid a increase in content created by AI, driven by new content generation software.

AI Proliferation Online

Recent reports that nearly one in 10 of the quickest rising channels on another major platform primarily display content made by AI. A significant portion of this material is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is typically nonsensical or surreal.

Based on user feedback that many people enjoy content created using AI tools, from computer-generated images to informative clips, and we want to provide users the ability to see more or less of that, depending on their own preferences,” stated a platform representative.

AI on the Platform

TikTok shared that there are currently over a billion videos on its network identified as AI-generated. Overall, in excess of 100 mn pieces of content are submitted to the service every day, making AI content a relatively small part of its complete catalog.

Customizing Your Feed

Viewers will be able to limit or boost the volume of artificial media they watch by accessing the topic control setting in the application and picking AI-made media. Further subjects that can already be controlled under the tool cover news, fashion, aesthetics, and dance.

AI Disclosure Rules

TikTok’s guidelines oblige content makers to identify lifelike artificially created content, and it bans dangerous AI impersonations of public figures or crisis events. Any realistic artificial content that is unmarked can be taken down under its user guidelines.

Furthermore, the service will from now on add an “AI-made” label to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This action is intended to stop users from attempting to circumvent the disclosure requirement.

Responsible AI Funding

TikTok is additionally introducing a $2 million awareness program for experts and institutions to produce educational content about responsible artificial intelligence. This program will benefit non-profit groups dedicated to educating programming and robotics.

Content Safety Approach

The video-sharing app has justified its safety measures, during debate over proposals to cut jobs for hundreds of review team members in the United Kingdom. The company is set to cut a significant number of roles in its trust and safety department in its British office, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.

A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can shield workers by removing the most graphic content ahead of it has to be seen by people. The platform announced a notable drop in explicit and harmful content handled by content reviewers over the previous year due to intervention by its automated systems.

“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is really helping us operate efficiently.”